Public Relations Projects

To better understand working in PR, this project encouraged us to seek out a PR professional. I chose to interview C2 Strategic Communication's, Jamie Johnson. This is my final project after writing up and following an interview protocol, helping to get the most valuable information out of our interviewee. 

This project had us choose a piece of media to analyze and track coded behaviors quantitatively. I chose to study the tv show New Girl and track gendered behaviors (masculine, feminine, and androgynous) using a simple tally system when each behavior was shown. My research question and study focused on the roles of gendered stereotypes in the show.

In groups of 5-6 PR practitioners, we were asked to research and strategically formulate a plan including accounting to incorporate a successful Petanque facility and league into the Northern Kentucky Area. 

Our midterm for this class consisted of building an Account focused PR plan for the Hawaii State Energy Office. We were asked to break down the profit margins and build a single and multiple client matrix for a PR team of 4 people. This project demonstrated some of the basic content we learned in the class half way through the semester.

Part of our class assignments consisted of keeping a running timesheet of time we spent in class and on projects outside of class. This was meant to help us practice billing as PR professionals.

This assignment gave practice into writing a Strategic PR Plan using the ROSTIR Strategic Planning Guide from our textbook. I chose to focus on one of my favorite non-profits in the area, ArtWorks Cincinnati and form a PR plan at aimed to increase community awareness.

This project allowed me to play around with designing a business card while keeping in mind the 5 W's that should be included along with following good design rules of good font size hierarchy and variation. I found this project very fun to play around with design in Canva and allude to the ArtWorks murals that are showcased all over Cincinnati.

This assignment from PR Writing allowed us to practice developing a fact sheet while keeping the purpose of the communication plan in mind.

This PR Writing project allowed us to practice writing a news release while focusing on its overall impact and contribution to the strategic PR plan of the organization we are representing.

This final reporting assignment tested what we learned journalistically. We put together a short article about a topic of our choosing using three primary sources.

One of our large projects for the semester involved interviewing a local business supervisor, manager, or leader about their challenges, tips, and journey to where they are today.

This final assignment asked each student to write a feature article about a faculty member in a specific major or academic department at NKU and design a static advertisement about the specific program. I was assigned the Computer Information Technology program and interviewed Emily Taylor.

This final assignment asked each student to write two sales letters and make 10 unique social media posts for a specific major or academic department at NKU. I was assigned the Computer Information Technology program.